Congratulations! You’ve decided to exhibit at your first trade show! You’ve booked the space but now what? Where do you begin?
If you’re going to commit to attending a trade show, you must also invest some time and planning that will make your decision to exhibit a successful one. Start early! The right planning and strategy will be the difference between a good experience and a GREAT one! Here are some simple tips to get you started:
Determine a Trade Show Marketing Budget.
There are many costs you need to consider. Your trade show display, pre-show marketing, exhibit sales force and expenses, and shipping costs just to name a few. Create one total budget, and break it down for each area. Just remember, a successful trade show should reward you with a great ROI.
Enlist a good Trade Show Display Designer & Supplier
They’ll determine what your trade show booth will entail. A reputable specialist will offer you various ideas and cost estimates to ultimately provide you with a great display solution which fits with your budget.
Put a good Trade Show Marketing Plan into place.
What will your focus be at your show and what is your message? What products and services do you offer? Do you plan to introduce a new product? Your overall corporate plan, your marketing strategy, your products and services, and your trade show display should all work together to promote who you are and what you offer.
Advertise that you are Exhibiting!
Advertising that you’ll be exhibiting at a trade show is a great way to draw attention to your growing and successful business. Send out an email blast with invitations to attend to your current and prospective customers, business partners, and important vendors. Good news travels fast so help create some excitement by using social media to help spread the word as well!
Have a plan to manage your Trade Show Leads.
Determine how qualified leads will be collected at your event, and just as importantly, how you will follow up on them. Let’s face it, growing your business is the main reason you decided to attend and exhibit. Making lasting customers out of qualified sales leads will enable you to capitalize on your investment many times over.
New World Case, Inc. specializes in offering Trade Show Display & Exhibit booths, Portable Display Solutions, and Trade Show Display Accessories for all budgets and requirements. Call us Toll free (888) 883-0107, or email us at Sales@NewWorldCase.com
Garth Gaetz is the owner of New World Case, Inc. Connect with him on Google+.